Download 50 Ways to Make Google Love Your Website by Liam McGee; Steve Johnston; PDF

By Liam McGee; Steve Johnston;

Google is now a dominant strength on the web, guiding thousands of searches and on-line purchases on a daily basis. figuring out the way it works and the way to utilize it really is for that reason necessary to an individual development or operating an internet site, no matter if for company or as a pastime. This easy-to-follow advisor explains not just how Google really sifts the billions of pages of data its index includes, yet indicates you the way you could enhance the functionality of your individual web site in Google's seek effects, giving particular and specified directions concerning the type of precedence matters you want to tackle. 50 how one can Make Google Love Your site will train you ways to:- Use Google that can assist you know the way humans look for this type of stuff you are providing- Create an internet site that your shoppers will quick locate in Google- Make your web site impossible to resist to hyperlinks from different websites- support Google comprehend what your web site is ready- imagine like Google and win extra site visitors

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2 RELEVANCE IS EVERYTHING TO GOOGLE Google’s use of the wisdom of the web crowd is critical to the millions of decisions it makes every day presenting searchers with useful, ranked results, yet it doesn’t explain the ‘Relevance’ judgement it has to make in the first instance about every page it looks at on the web. In other words, what is that page actually about? And for what sorts of searches would it make sense to show it? In computer science terms Google’s search engine sits within a discipline called information retrieval, and as with the mathematical equation at the beginning of the chapter you may be glad to learn that we are not about to head off on a computer science tangent.

7% of all web visits2 – it can regularly become the single biggest source of visitors to a website, a matter of great significance if you are trying to reach an audience or potential customers online. Google’s role in the creation of customer traffic to websites around the world makes understanding how it decides on its preferences a critical organisational issue. Google’s power to make or break web businesses by the presence or lack of love for them is sufficient to justify the existence of a book such as this: a book which seeks to help you understand the nature of Google’s preferences so that you can help it love your site better.

If handled at an automated level, an assessment of each page’s individual usefulness could be achieved. Usefulness is at the heart of Google’s mission (to organise the world’s information and make it universally accessible and useful), and without useful results we would quickly abandon Google’s web search for an alternative. Usefulness, in Google’s eyes, is a combination of the relevance and authority that a website or web page has with regard to a particular search that a user may make. It is, however, extremely hard to assess these things automatically using computer technology, because such assessments require judgements that are difficult for humans, even if they are experts, let alone for software that is yet to be imbued with human sensibilities.

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