By Frank A. Paine B.Sc., C.Chem., F.R.S.C., F.I.F.S.T., F.Inst.Pkg., F.Inst.D., Heather Y. Paine B.Sc., M.Sc., F.I.F.S.T., M.I.P.R. (auth.)
This is the second one version of a profitable name first released in 1983 and now consequently a decade old-fashioned. The authors think of the improvement of definitely the right package deal for a specific foodstuff in a selected marketplace, from the perspective of the foodstuff technologist, the packaging engineer and people all in favour of advertising. whereas the unique layout has been retained, the contents were completely revised to take account of the massive advances made lately within the recommendations offood processing, packaging and distribution. whereas effective packaging is much more a need for each type of foodstuff, no matter if clean or processed, and is a necessary hyperlink among the nutrition manufacturer and the shopper, the emphasis on its numerous services has replaced. Its uncomplicated functionality is to spot the product and confirm that it travels thoroughly during the distribution approach to the patron. Packaging designed and built completely for this goal provides little or not anything to the worth of the product, simply maintaining farm or processor freshness or combating actual harm, and price effectiveness is the only real criterion for achievement. If, notwithstanding, the packaging allows using the product, is reusable or has an after-use, a few additional worth should be additional to justify the additional price and advertise revenues. Many examples of packaging delivering such additional price may be stated over the past decade.
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Extra resources for A Handbook of Food Packaging
A product manufacturer uses packaging to contain the product that he wants to deliver to a customer who uses the product. GRAPHICS AND PACKAGE DESIGN 37 Since packaging is an activity practised by almost every industry and is universally used to deliver every type of product to the final user or customer it might be worthwhile trying to classify the 'users' of packaging [2l There are at least four kinds of 'user' of packaging: (1) (2) (3) (4) Makers and packers of products Distributors, carriers and warehousemen Retailers of all kinds of product Consumers.
A Handbook of Food Packaging © Chapman & Hall 1992 34 HANDBOOK OF FOOD PACKAGING Hence packaging, and in the first instance this means packaging design, both structural and graphic, is one of the most important tools of the marketing mix. It contributes to the positioning of the product in the market , its presentation and even, on many occasions, to the use of the product after purchase. Package design is therefore one of the critical elements in merchandising today. This has not always been so.
However, many of the factors influencing consumer requirements will vary according to their age, sex, income and social level. The location of their home will also influence their ideas as to the appropriateness of a package for any product. They will have different colour preferences and associations: may want different sizes and quantities and sometimes want special considerations such as tamper evidence, child resistance or anti-pilfering devices built in. ', over a quarter of shoppers said they were dissatisfied; 35% complained that they had to wait too long at check-out desks and 29% felt that they had great difficulty in getting help from sales assistants.